We build games that keep players riding to the last stop.
StrategyInfinityWorks is a full-line gaming studio in Fitzroy. From core loop prototyping to live-ops and competitive esports, we help Australian and global studios ship titles players actually finish.
Recent frames from the line
A game studio built like a transit network
Every project runs on its own route — clearly mapped, colour-coded, and connected. We plug design, engineering, and player analytics into one line so nothing gets stranded between platforms.
From Rose Street to release
Our 22-person team works out of a converted warehouse on Rose Street in Fitzroy, two minutes from Brunswick Street. Designers, Unity and Unreal engineers, and technical artists sit on one floor so builds move fast.
Live-ops that respect the player
We instrument retention, session length, and conversion from day one, then tune content cadences without turning games into spreadsheets. Monetisation stays fair, and communities stay loyal.
Ship on every platform
PC, console, mobile, and web — we hold current Steam, PlayStation, Xbox, Nintendo Switch, and App Store pipelines so a green-light on one line never blocks the others.
Services, mapped end to end
Pick a single route or connect several. Every engagement includes a dedicated producer, weekly playable builds, and transparent pricing in AUD.
Full Game Development
Concept to launch across Unity and Unreal — core loop design, art, engineering, QA, and store submission handled by one accountable team.
4–14 month builds · from A$120,000
Live-Ops & Content Cadence
Seasonal events, battle passes, balancing, and economy tuning driven by real retention data, with a monthly release calendar you can actually staff.
Monthly retainer · from A$9,500/mo
Esports & Competitive Programs
Ranked ladders, tournament tooling, broadcast overlays, and anti-cheat integration to turn a title into a spectator-ready competitive scene.
Program setup · from A$28,000
Prototyping & Playtesting
Two-week vertical slices with moderated playtests at our Fitzroy lab, so you can green-light or pivot before committing a full production budget.
2-week sprints · from A$14,000
Player Growth & UA
Store optimisation, creator partnerships, and paid user-acquisition campaigns tuned for Australian and APAC audiences with weekly cohort reporting.
Growth retainer · from A$6,000/mo
Porting & Platform Certification
Bring an existing title to Switch, PlayStation, Xbox, or Steam Deck — performance passes, input remapping, and full first-party certification support.
Per platform · from A$22,000
Recent stops on the line
A selection of titles and live-ops seasons we shipped from the Rose Street studio. Tap any station to see the full frame.
What studios say after launch
StrategyInfinityWorks took our prototype from a messy Unity scene to a Switch launch in under a year. Day-30 retention landed at 41% — well past our target.
Simple engagement fares
Transparent starting points in AUD. Every fare includes a dedicated producer and weekly playable builds — we scope the full quote after a discovery call.
Single Ride
A focused two-week prototype or vertical slice to validate a concept.
- 2-week vertical slice
- Moderated Fitzroy playtest
- Playable build + findings deck
- Green-light recommendation
Weekly Pass
Ongoing live-ops and content cadence for a title already in market.
- Monthly content calendar
- Economy & balance tuning
- Retention analytics dashboard
- Dedicated producer
- Weekly build cadence
Full Network
End-to-end game development from concept through store launch.
- Concept to launch build
- Unity or Unreal engineering
- Art, audio & QA
- Platform certification
- Post-launch support window
Let’s map your next game
Tell us about the title, the platform, and where you are on the line. We reply within one business day.
Studio details
- Phone+61 3 9419 9925
- Studio74 Rose Street, Fitzroy VIC 3065
- Email[email protected]
- HoursMon–Fri, 9:00am – 6:00pm AEST
Frequently asked questions
Yes. Roughly half our clients are interstate or overseas, and we run fully remote-friendly production. We keep daily hours overlapping with APAC and schedule reviews around your timezone, with occasional on-site sessions at our Fitzroy lab when it helps.
We build primarily in Unity and Unreal Engine 5, and we hold active pipelines for Steam, PlayStation, Xbox, Nintendo Switch, iOS, Android, and web. If your title needs a specific SDK or first-party feature, we will confirm feasibility during the discovery call.
We start from retention and session data rather than aggressive monetisation. Content cadences, events, and economy changes are tested with real cohorts before rollout, so players get fresh reasons to return without feeling squeezed.
Prototype sprints run two weeks. Live-ops is an ongoing monthly retainer. Full game builds usually take four to fourteen months depending on scope and platform count. You will get a detailed route map with milestones after our first scoping session.